The birthday card exercise: Replicating research as active learning

One means to uncover common attitudes toward aging and older adults is to perform content analyses of popular print media forms such as newspapers, magazines, and even greeting cards. This active learning activity involves small groups of undergraduate students replicating, in a limited way, elements of a published research study on the messages conveyed by age-related birthday cards. In the exercise, each group of students is asked to analyze a set of 15 different birthday cards and to share qualitative and quantitative findings with classmates before submitting a written "discussion section" on their results to the instructor. The author demonstrates how this exercise, because it is aligned with key course learning outcomes as well as with coursework preceding and following the activity, is integrated into the overall learning environment of the course. Comments on student findings, the potential benefits of and modifications to the exercise, and the transferability of the exercise to other course contexts are also provided.