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Area of Science:

  • Gerontology
  • Media Studies
  • Educational Psychology

Background:

  • Understanding societal attitudes toward aging is crucial.
  • Popular print media, including greeting cards, reflects and shapes these attitudes.
  • Educational activities can engage students in analyzing media messages.

Purpose of the Study:

  • To describe an active learning exercise for undergraduates analyzing age-related birthday cards.
  • To demonstrate how this exercise integrates into a broader course structure.
  • To discuss findings, benefits, modifications, and transferability of the exercise.

Main Methods:

  • Undergraduate students in small groups analyzed 15 age-related birthday cards.
  • Students shared qualitative and quantitative findings with peers.
  • A written discussion section was submitted to the instructor.

Main Results:

  • The exercise provided a practical method for students to explore age-related messages in media.
  • Student findings offered insights into common portrayals of aging.
  • The activity was successfully integrated into the course learning outcomes.

Conclusions:

  • This exercise offers a valuable pedagogical tool for studying aging and media.
  • It enhances student understanding of societal attitudes toward older adults.
  • The activity is adaptable to various course contexts and learning objectives.