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Prototype Willingness Model Drinking Cognitions Mediate Personalized Normative Feedback Efficacy.

Melissa A Lewis1, Dana M Litt2, Mary Tomkins3

  • 1Department of Psychiatry and Behavioral Sciences, University of Washington, Box 354944, Seattle, WA, 98195, USA. lewisma@uw.edu.

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Summary
This summary is machine-generated.

Personalized normative feedback (PNF) interventions effectively reduce college student drinking. This study found that PNF works by increasing positive views of non-drinkers, which lowers drinking willingness and behavior.

Keywords:
Alcohol useCollege studentsInterventionPersonalized normative feedbackPrototype willingness modelPrototypesSocial normsWillingness to drink

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Area of Science:

  • Psychology
  • Public Health
  • Intervention Science

Background:

  • Personalized normative feedback (PNF) interventions are effective for reducing college student drinking.
  • Descriptive norms are known mediators of PNF efficacy.
  • The prototype willingness model (PWM) offers a framework to explore additional social cognitive mediators.

Purpose of the Study:

  • To examine social reaction cognitions within the prototype willingness model (PWM) as mediators of PNF intervention efficacy.
  • To investigate if PNF increases favorability towards abstainer prototypes.
  • To assess if increased abstainer prototype favorability and reduced willingness to drink mediate the effect of PNF on drinking behavior.

Main Methods:

  • A study involving 622 college students who reported heavy drinking in the past month.
  • Baseline and three-month follow-up assessments were conducted.
  • Sequential mediation analyses were used to test the indirect effects of PNF on drinking behavior through prototypes and willingness.

Main Results:

  • PNF interventions were associated with increased favorability of abstainer prototypes.
  • Increased favorability of abstainer prototypes was linked to decreased willingness to drink.
  • Significant indirect effects of PNF on drinking behavior were found through changes in prototypes and willingness at three months, supporting the PWM social reaction pathway.

Conclusions:

  • The social reaction pathway of the prototype willingness model (PWM) is a supported mechanism for PNF interventions.
  • Findings suggest that PNF interventions can reduce college student drinking by influencing perceptions of non-drinking prototypes and willingness to drink.
  • Future PNF interventions should consider incorporating and examining additional social mediators beyond descriptive norms to enhance efficacy in reducing high-risk college drinking.