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Area of Science:

  • Psychological measurement
  • Behavioral science
  • Personality psychology

Background:

  • Inconsistent responses to positively and negatively worded survey items, known as the item valence method effect, pose challenges in psychological research.
  • Understanding the underlying mechanisms of this effect is crucial for accurate data interpretation and psychometric validation.

Purpose of the Study:

  • To investigate the item valence method effect using latent difference (LD) modeling.
  • To explore the role of social desirability and personality traits in explaining this response pattern.

Main Methods:

  • Latent difference (LD) modeling was employed to analyze response consistency.
  • Data were collected on responses to positively and negatively worded items.
  • Supplementary analyses examined the association with social desirability and Big Five personality traits.

Main Results:

  • Respondents demonstrated a greater tendency to reject negatively worded items compared to accepting positively worded items.
  • This response pattern was significantly associated with social desirability response style.
  • The correlation between the method effect and social desirability varied across different Big Five personality traits.

Conclusions:

  • Social desirability is a contributing factor to the item valence method effect, but not the sole explanation.
  • The influence of social desirability on the method effect is moderated by personality traits.
  • Further research is needed to fully elucidate the complex factors driving the item valence method effect.