Visual Antipriming Effect: Evidence from Chinese Character Identification

Feng Zhang1, Amanda J Fairchild2, Xiaoming Li3

  • 1Department of Psychology, Henan University, Kaifeng, China.

Frontiers in Psychology
|November 2, 2017
PubMed
Summary

This study shows that seeing familiar Chinese characters improves identification (priming), while unfamiliar characters hinder it (antipriming). This supports the overlapping representation theory of knowledge in visual perception.