The role of expectancy in comparative judgments

Researchers interested in the processing of relational information have sought a satisfactory explanation for the congruity effect in linear orders. It is relatively easy to select either the greater of two objects that are high on a dimension or the lesser of two objects that are low on a dimension, but it is relatively difficult to determine the greater of two objects that are low in magnitude or the lesser of two objects that are high in magnitude. One explanation of the congruity effect is the expectancy hypothesis that claims that the choice of the comparative primes objects of particular magnitudes. We present two experiments that demonstrate that a congruity effect of equivalent magnitude is obtained when the comparative is presented after the stimulus pair. Moreover, this equivalence cannot be attributed to the salience of the dimensions we employed, because this equivalence held for stimuli that were classified as salient and for those classified as nonsalient. These findings are interpreted in the context of some current explanations of the congruity effect.