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Attitude Accessibility as a Function of Emotionality.

Matthew D Rocklage1, Russell H Fazio2

  • 11 Northwestern University, Evanston, IL, USA.

Personality & Social Psychology Bulletin
|December 2, 2017
PubMed
Summary
This summary is machine-generated.

Attitudes based on emotion are more easily recalled from memory, especially positive ones. This study systematically examined the link between how easily attitudes are accessed and their underlying basis.

Keywords:
attitude accessibilityattitude basisattitudesemotionlanguage

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Area of Science:

  • Social Psychology
  • Cognitive Psychology

Background:

  • Attitude accessibility and attitude basis are central concepts in attitude research.
  • Previous research on their relationship has yielded conflicting and inconclusive results due to methodological limitations.

Purpose of the Study:

  • To systematically investigate the relationship between attitude accessibility and attitude basis.
  • To address limitations in prior research by employing advanced statistical modeling and measurement techniques.

Main Methods:

  • Utilized mixed-effects modeling to account for individual and object variations.
  • Employed the Evaluative Lexicon (EL) for simultaneous measurement of attitude valence, extremity, and emotionality.
  • Conducted four studies involving over 10,000 attitudes and nearly 50 attitude objects.

Main Results:

  • Demonstrated a significant link between attitude basis and accessibility.
  • Found that attitudes rooted in emotion are more accessible in memory.
  • Observed that this effect is particularly pronounced for positive attitudes.

Conclusions:

  • Emotional basis is a key predictor of attitude accessibility.
  • Findings provide a more systematic and conclusive understanding of the attitude accessibility-basis relationship.
  • Highlights the importance of considering emotional foundations when examining attitude recall.