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Hedonic nondurability revisited: A case for two types.
Raegan J Tennant1, Christopher K Hsee1
1Department of Behavioral Science, Booth School of Business, University of Chicago.
The hedonic impact of life changes can last longer than previously thought, especially for losses. This study introduces a new way to understand how different preference types affect hedonic durability.
Area of Science:
- Psychology
- Behavioral Economics
Background:
- Hedonic durability, the lasting impact of life changes, has been considered negligible in prior research.
- Previous studies suggest adaptation significantly reduces the long-term hedonic effects of gains and losses.
Purpose of the Study:
- To investigate differential rates of hedonic durability for both losses and gains.
- To propose and test a distinction between comparison-independent and comparison-dependent preference types as an explanation for varying hedonic durability.
Main Methods:
- Conducted three experiments demonstrating hedonic durability for losses across variables and within ranges.
- Extended the investigation to examine hedonic durability for gains.
- Proposed a theoretical framework distinguishing between absolute (comparison-independent) and relative (comparison-dependent) preference types.
Main Results:
- Observed patterns of both hedonic nondurability and hedonic durability, challenging previous assumptions.
- Demonstrated differential rates of hedonic durability for losses and gains.
- Found that comparison-independent preferences are hedonically more durable than comparison-dependent preferences.
Conclusions:
- Hedonic durability is not always negligible and varies significantly based on the nature of the change and individual preference types.
- The distinction between absolute and relative preferences offers a novel explanation for adaptation.
- Findings have implications for understanding the hedonic treadmill, affective forecasting, and the economy.
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