Does ease mediate the ease-of-retrieval effect? A meta-analysis

Evan Weingarten1, J Wesley Hutchinson2

  • 1Marketing Department, University of California - San Diego.

Psychological Bulletin
|February 2, 2018
PubMed
Summary

People often use how easy it is to recall examples, rather than the number of examples, to make judgments. This ease-of-retrieval effect is real but not fully explained by subjective ease alone.

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