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What Women's Health Wants in Your Market
Managed Care (Langhorne, Pa.)
|February 17, 2018
Summary
Women are crucial in healthcare, utilizing services and influencing family decisions. A survey revealed that most women and working mothers significantly impact healthcare choices for their households.
Area of Science:
- Health Services Research
- Sociology of Health
- Public Health
Background:
- Women represent a significant demographic in healthcare utilization.
- Women, particularly working mothers, exert considerable influence on family healthcare decisions.
Purpose of the Study:
- To highlight the pivotal role of women in healthcare decision-making.
- To underscore the importance of understanding women's influence for healthcare organizations.
Main Methods:
- Analysis of survey data on healthcare decision-making.
- Examination of women's reported influence on family health choices.
Main Results:
- 59% of women reported making or heavily influencing healthcare decisions.
- 94% of working mothers indicated significant impact on family healthcare decisions.
Conclusions:
- Women's roles as healthcare consumers and decision-makers are critical.
- Healthcare organizations should recognize and engage women to improve health outcomes.
Keywords:
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