Visual similarity modulates visual size contrast

Perception is relational: object properties are perceived in comparison to the spatiotemporal context rather than absolutely. This principle predicts well known contrast effects: For instance, the same sphere will feel smaller after feeling a larger sphere and larger after feeling a smaller sphere (the Uznadze effect). In a series of experiments, we used a visual version of the Uznadze effect to test whether such contrast effects can be modulated by organizational factors, such as the similarity between the contrasting inducer stimulus and the contrasted induced stimulus. We report that this is indeed the case: size contrast is attenuated for inducer-inducing pairs having different 3D shapes, orientations, and even - surprisingly - color and lightness, in comparison to equivalent conditions where these features are the same. These findings complement related work in revealing basic mechanisms for fine-tuning local interactions in space-time in accord to the global stimulus context.