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Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...
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Related Experiment Video

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Frame-by-Frame Video Analysis of Idiosyncratic Reach-to-Grasp Movements in Humans
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Is the framing effect a framing affect?

Corentin J Gosling1, Sylvain Moutier1

  • 1Laboratory of Psychopathology and Health Process, Institute of Psychology, Paris Descartes University, Sorbonne Paris Cite, Boulogne-Billancourt, France.

Quarterly Journal of Experimental Psychology (2006)
|August 10, 2018
PubMed
Summary
This summary is machine-generated.

Human decision-making is influenced by how choices are framed. This study confirms that the emotional appeal of sure gains and the aversion to sure losses drive framing effects in risk assessment.

Keywords:
Framing effectdecision makingemotionrisk-seeking

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Area of Science:

  • Decision Science
  • Behavioral Economics
  • Cognitive Psychology

Background:

  • Human choices are sensitive to the presentation of alternatives.
  • Framing effects demonstrate that risk-taking varies based on whether options are framed as gains or losses.
  • A leading hypothesis suggests sure gains are emotionally attractive and sure losses are aversive, explaining framing effects.

Purpose of the Study:

  • To experimentally investigate the extent to which emotional responses to sure gains and losses underlie susceptibility to framing effects.
  • To validate the hypothesis that emotional mechanisms are central to framing effects.

Main Methods:

  • A behavioral paradigm was employed to study decision-making under different framing conditions.
  • Participants' choices between sure and risky options were analyzed.

Main Results:

  • Results confirmed that the emotional attraction to sure gains and aversion to sure losses are indeed foundational to the framing effect.
  • Methodological factors were identified as significant moderators influencing the impact of these emotional mechanisms on framing susceptibility.

Conclusions:

  • Emotional responses to sure gains and losses play a critical role in framing effects.
  • Future research should consider methodological factors when examining these emotional mechanisms in decision-making.