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Do visual aids influenced patients' risk perceptions for rare and very rare risks?
Liana Fraenkel1, Valerie Reyna2, Raluca Cozmuta3
1Department of Medicine, Yale University, New Haven, USA; VA Connecticut Healthcare System, West Haven, USA.
Patient Education and Counseling
|October 12, 2018
Summary
Visual aids like graphics and illustrations can impact how patients perceive rare health risks. For those with lower education, combined visual aids reduced perceived risk for common rare events, increasing medication adherence.
Area of Science:
- Health communication
- Risk perception research
- Patient education
Background:
- Effective risk communication is crucial for informed medical decisions.
- Understanding how patients perceive rare and very rare risks is challenging.
- Visual aids are increasingly used to simplify complex health information.
Purpose of the Study:
- To investigate the influence of visual aids on patient risk perception for rare and very rare risks.
- To assess how educational attainment modifies the effect of visual aids on risk perception.
- To determine the impact of visual aids on medication adherence.
Main Methods:
- Randomized controlled trial with factorial design.
- Participants exposed to infection risk scenarios (2% or 0.2%) with varying visual aids (numbers only, graphic, illustrations, or combined).
- Risk perception and medication initiation likelihood assessed, stratified by education level.
Main Results:
- Visual aids did not alter risk perceptions in highly educated individuals.
- For lower-educated participants, combined visual aids reduced risk perception and increased medication initiation likelihood in the 2% risk scenario, but not the 0.2% scenario.
- The effect of visual aids was more pronounced for rare (2%) versus very rare (0.2%) risks.
Conclusions:
- Combined graphic representations and conceptual illustrations may enhance understanding of rare risks for patients with lower educational backgrounds.
- Visual aids' effectiveness in risk communication is dependent on risk probability and patient education level.
- Clinicians should consider tailored visual aid strategies based on patient education and risk rarity.