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Video Messaging as an Innovative Practice for CNO Communication.
Sherry Stone1, Edgar LaMotte Welch, Linda Hofler
1Author Affiliations: Education Specialist, Nursing (Ms Stone); Manager of Media Services (Mr LaMotte Welch); Senior Vice President-Nurse Executive (Dr Hofler), Vidant Medical Center, Greenville, North Carolina.
The Journal of Nursing Administration
|October 16, 2018
Summary
A new video series, Nurses Notebook, was created to improve communication between the chief nursing officer (CNO) and nursing staff in a large medical center. This initiative also fostered peer-to-peer connections among nurses.
Area of Science:
- Healthcare Communication
- Nursing Management
- Medical Education
Background:
- Effective communication is crucial in large academic medical centers.
- Bridging the gap between nursing leadership and staff is a persistent challenge.
- Existing communication channels may not adequately connect the chief nursing officer (CNO) with the broader nursing workforce.
Purpose of the Study:
- To develop an innovative strategy for enhancing communication between the CNO and nursing staff.
- To establish a sustainable method for leadership-to-staff and staff-to-staff connection.
- To introduce a novel communication tool within a large academic medical center.
Main Methods:
- Collaborative brainstorming sessions were conducted with the Media Services Team.
- A communication plan was devised focusing on video content.
- The creation of regular video segments, titled "Nurses Notebook," was implemented.
Main Results:
- A new communication avenue, "Nurses Notebook," was successfully established.
- Sustained connection between the CNO and nursing staff was facilitated.
- A platform for nurses to connect with one another was created.
Conclusions:
- The "Nurses Notebook" video segments represent an effective and innovative approach to improving communication in nursing.
- This strategy successfully addressed the challenge of connecting CNOs with their nursing staff.
- The initiative fostered a more connected and informed nursing community.
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