Beliefs about E-cigarettes: A Focus Group Study with College Students.

Sherri Jean Katz1, Meghan Erkinnen2, Bruce Lindgren3

  • 1Assistant Professor, Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis, MN; sjkatz@umn. edu.

Summary

Young adults view e-cigarettes as trendy for parties but stigmatize daily use, unaware of nicotine content. Flavors and packaging appeal more than health warnings, necessitating education and regulation to prevent recreational use.

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