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Science audiences, misinformation, and fake news
Dietram A Scheufele1, Nicole M Krause1
1Department of Life Sciences Communication, College of Agricultural and Life Sciences, University of Wisconsin-Madison, Madison, WI 53706 scheufele@wisc.edu nmkrause@wisc.edu.
Understanding science misinformation requires looking beyond individuals. Social factors and information environments significantly influence why people believe false science information and how to correct it.
Area of Science:
- Science Communication
- Public Understanding of Science
- Misinformation Studies
Background:
- Growing concerns regarding public misinformation in the United States across various domains, including politics and science.
- Misinformation impacts individuals but is deeply intertwined with social networks and information environments.
- Understanding citizen misinformation requires considering both individual cognitive factors and broader societal influences.
Purpose of the Study:
- To provide an overview of the mechanisms and reasons behind public science misinformation.
- To explore the interplay between individual-level factors and macro-level societal variables in the context of misinformation.
- To identify key research areas for advancing the understanding of science misinformation.
Main Methods:
- Literature review and synthesis of existing research on misinformation.
- Analysis of individual cognitive processes (ability and motivation) in processing information.
- Examination of social and environmental factors influencing information exposure and acceptance.
Main Results:
- Being misinformed is a function of individual ability and motivation to detect falsehoods.
- Group-level and societal factors significantly increase exposure to misinformation or corrective information.
- Social networks and information ecologies are critical contexts for understanding misinformation.
Conclusions:
- A systems approach is crucial for addressing the complex problem of misinformation.
- Further research is needed on science communication within new media landscapes.
- Focusing on traditionally underserved audiences is essential for effective science communication and combating misinformation.
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