Successful publishing of research: An editor's view

Authors often are frustrated by responses they receive from editors when their manuscripts are rejected and do not understand from an editor's view what is needed to successfully publish their work. Editors receive sometimes several manuscripts a day and have to develop methods to screen out the ones that are likely not to pass the review process. They also want papers to be able to be written in such a way that it is clear why the studies of which they report are important and novel and worth publishing. Thus, advice is given in the following article that begins with how to choose an appropriate journal, to the surprising importance of a title and ends with how one should conclude the manuscript.