Related Experiment Video
Updated: Jan 26, 2026

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Measuring Delay Discounting in Humans Using an Adjusting Amount Task
Published on: January 9, 2016
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Discounting health and money: New evidence using a more robust method
Arthur E Attema1, Han Bleichrodt2,3, Olivier L'Haridon4
11Erasmus School of Health Policy & Management, Erasmus University Rotterdam, Rotterdam, The Netherlands.
Summary
This study found people discount money more than health. Using a direct method, median discount rates were 6.5% for money and 2.2% for health, aligning with market rates.
Area of Science:
- Behavioral Economics
- Health Economics
- Decision Science
Background:
- Understanding how individuals value future rewards over immediate ones is crucial in economics and public health.
- Previous research often shows high discount rates, posing challenges for policy interventions.
- The direct method offers a way to measure discounting independently of utility, potentially resolving discrepancies.
Purpose of the Study:
- To compare the rate at which individuals discount monetary rewards versus health outcomes.
- To assess the validity of the direct method for measuring discounting in a real-world setting.
- To investigate factors influencing individual differences in discounting behavior.
Main Methods:
- A field study was conducted with a representative French sample.
- The direct method was employed to measure discounting for both money and health.
- Participants were interviewed in their homes by professional interviewers.
Main Results:
- Individuals exhibited significantly higher discounting for money (median 6.5%) compared to health (median 2.2%).
- Discount rates approximated market interest rates, suggesting the direct method addresses the 'high discount rate puzzle'.
- Constant discounting models provided a better fit to the data than hyperbolic models.
- Individual heterogeneity in discounting was associated with age and occupation.
Conclusions:
- The direct method provides realistic discount rates for money and health in a field setting.
- Health is valued more consistently over time than monetary gains.
- Demographic factors like age and occupation play a role in individual time preferences.
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