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The price is right!? A meta-regression analysis on willingness to pay for local food
Iryna Printezis1, Carola Grebitus2, Stefan Hirsch3,4
1Department of Supply Chain Management, W. P. Carey School of Business, Arizona State University, Tempe, Arizona, United States of America.
Abstract:
We study the literature on willingness to pay (WTP) for local food by applying meta-regression analysis to a set of 35 eligible research papers that provide 86 estimates on consumers' WTP for the attribute "local." An analysis of the distribution of WTP measures suggests the presence of publication selection bias that favors larger and statistically significant results. The analyzed literature provides evidence for statistically significant differences among consumers' WTP for various types of product. Moreover, we find that the methodological approach (choice experiments vs. other approaches) and the analyzed country can have a significant influence on the generated WTP for local.
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