Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Subliminal Perception01:15

Subliminal Perception

777
Subliminal perception refers to the processing of sensory information that occurs below the level of conscious awareness. Researchers study subliminal perception by presenting a stimulus, such as a word or image, very quickly, typically around 50 milliseconds. This rapid presentation is often followed by another stimulus, such as a pattern of dots or lines, which blocks further mental processing of the initial stimulus. As a result, if participants cannot identify the initial stimulus better...
777
Factors Affecting Perception01:25

Factors Affecting Perception

2.7K
Perception is influenced by perceptual set, context, motivation, and emotion. Perceptual set, or perceptual expectancy, refers to the tendency to perceive things in a particular way, influenced by previous experiences and expectations. This phenomenon affects the interpretation of stimuli, creating a set of mental tendencies and assumptions that impact sensory perceptions of sound, taste, touch, and sight.
An illustrative example of a perceptual set is the scenario where an airline pilot told...
2.7K
Perception01:28

Perception

1.1K
Perception is a fundamental psychological process that enables individuals to organize, interpret, and consciously experience sensory information. This process is crucial for understanding and interacting with the world around us. It includes both bottom-up and top-down processing, each playing a distinct role in how we perceive our environment.
Bottom-up processing begins at the sensory level, where receptors detect external environmental stimuli. These could include the tactile sensation of...
1.1K
Gestalt Principles of Perception01:21

Gestalt Principles of Perception

1.1K
Gestalt principles provide a framework for understanding how humans perceive objects as unified wholes within their context. These principles are essential in explaining the cognitive processes that make sense of complex visual stimuli by organizing them into coherent groups. One fundamental principle is proximity, which posits that objects located close to each other are perceived as a collective group. For instance, when dots are positioned near one another, the visual system interprets them...
1.1K
Colors and Magnetism03:02

Colors and Magnetism

14.0K
Color in Coordination Complexes
When atoms or molecules absorb light at the proper frequency, their electrons are excited to higher-energy orbitals. For many main group atoms and molecules, the absorbed photons are in the ultraviolet range of the electromagnetic spectrum, which cannot be detected by the human eye. For coordination compounds, the energy difference between the d orbitals often allows photons in the visible range to be absorbed and emitted, which is seen as colors by the human...
14.0K
Color Vision01:24

Color Vision

1.4K
Color perception begins in the retina, the light-sensitive layer at the back of the eye. Two main theories explain how colors are seen: the trichromatic theory and the opponent-process theory. The trichromatic theory, proposed by Thomas Young in 1802 and extended by Hermann von Helmholtz in 1852, suggests that color vision is based on three types of cone receptors in the retina. These cones are sensitive to different but overlapping ranges of wavelengths corresponding to red, blue, and green.
1.4K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Color Compensatory Mechanism of Chromatic Adaptation at the Cortical Level.

i-Perception·2022
Same author

Color Affects Recognition of Emoticon Expressions.

i-Perception·2022
Same author

Color criteria of facial skin tone judgment.

Vision research·2022
Same author

Evidence for a central component in adaptation to chromatic light.

Vision research·2019

Related Experiment Video

Updated: Jan 23, 2026

Preparing a Celadonite Electron Source and Estimating Its Brightness
09:14

Preparing a Celadonite Electron Source and Estimating Its Brightness

Published on: November 5, 2019

4.9K

Desaturation-Induced Brightness in Face Color Perception.

Hitomi Shimakura1, Katsuaki Sakata2

  • 1Shiseido Global Innovation Center, Japan.

I-Perception
|June 21, 2019
PubMed
Summary

Facial skin appears less bright as saturation increases, contrary to the typical Helmholtz-Kohlrausch effect seen in uniform colors. This suggests top-down processing influences face perception, impacting perceived brightness and whiteness.

Keywords:
brightnesscolorfaceinverted Helmholtz–Kohlrausch effectsaturationwhiteness

More Related Videos

RNAi-mediated Double Gene Knockdown and Gustatory Perception Measurement in Honey Bees Apis mellifera
10:57

RNAi-mediated Double Gene Knockdown and Gustatory Perception Measurement in Honey Bees Apis mellifera

Published on: July 25, 2013

15.5K
A Bright NIR-II Fluorescence Probe for Vascular and Tumor Imaging
05:51

A Bright NIR-II Fluorescence Probe for Vascular and Tumor Imaging

Published on: March 17, 2023

2.3K

Related Experiment Videos

Last Updated: Jan 23, 2026

Preparing a Celadonite Electron Source and Estimating Its Brightness
09:14

Preparing a Celadonite Electron Source and Estimating Its Brightness

Published on: November 5, 2019

4.9K
RNAi-mediated Double Gene Knockdown and Gustatory Perception Measurement in Honey Bees Apis mellifera
10:57

RNAi-mediated Double Gene Knockdown and Gustatory Perception Measurement in Honey Bees Apis mellifera

Published on: July 25, 2013

15.5K
A Bright NIR-II Fluorescence Probe for Vascular and Tumor Imaging
05:51

A Bright NIR-II Fluorescence Probe for Vascular and Tumor Imaging

Published on: March 17, 2023

2.3K

Area of Science:

  • Visual perception
  • Color science
  • Psychophysics

Background:

  • The perception of faces differs from non-face objects.
  • Face brightness is often conflated with whiteness, particularly in the beauty industry.
  • Limited research exists on the perceptual differences between face brightness and whiteness.

Purpose of the Study:

  • To investigate the interplay of color attributes in facial perception.
  • To measure the effect of saturation on perceived brightness and whiteness in uniform colors and facial images.
  • To elucidate the relationship between saturation, brightness, and whiteness in face perception.

Main Methods:

  • Comparative perceptual experiments using uniform color patches and facial images.
  • Controlled manipulation of color saturation at constant luminance.
  • Subjective measurements of perceived brightness and whiteness.

Main Results:

  • Uniform color patches exhibited the Helmholtz-Kohlrausch effect: increased saturation led to increased perceived brightness.
  • Facial skin images showed an inverse effect: increased saturation decreased perceived brightness.
  • This divergence indicates that top-down processing influences color attribute interactions in faces.

Conclusions:

  • The inverse relationship between saturation and brightness in facial images is influenced by higher-order cognitive mechanisms.
  • Factors such as face recognition, skin tone color range, luminance distribution, and human skin recognition interact to produce this effect.
  • Perception of facial attributes is distinct from the perception of simple color stimuli, highlighting the role of contextual information.