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The Representativeness Heuristic
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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Michel Regenwetter1, Maria M Robinson2
1University of Illinois at Urbana-Champaign (USA).
Replication studies in psychology can perpetuate errors. This tutorial demonstrates how accounting for preference heterogeneity in decision research, using Cumulative Prospect Theory, yields more accurate scientific reasoning and conclusions.
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