So difficult to smile: Why unhappy people avoid enjoyable activities

Hao Shen1, Aparna Labroo2, Robert S Wyer3

  • 1Department of Marketing at CUHK Business School, Chinese University of Hong Kong.

Summary

Imagining enjoyable activities can backfire for unhappy individuals, making them less likely to engage. This occurs due to metacognitive difficulty, but can be overcome by focusing on outcomes or attributing difficulty elsewhere.

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