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Screening Mammogram Results in the Digital Age: Video Messaging - A Pilot Study
Rifat A Wahab1, Ann Brown1, Su-Ju Lee1
1Department of Radiology, University of Cincinnati Medical Center, 234 Goodman Street ML 0772, Cincinnati, OH 45219-0772.
Academic Radiology
|March 11, 2020
Summary
Most patients prefer receiving screening mammogram results via video message from their radiologist. This innovative approach offers a more personal connection and timely delivery of important health information.
Area of Science:
- Radiology
- Medical Communications
- Patient Experience
Background:
- Traditional methods for delivering screening mammogram results include mailed letters and phone calls.
- Patient satisfaction and engagement are key factors in adherence to screening protocols.
- Exploring novel communication methods can enhance patient understanding and reduce anxiety.
Purpose of the Study:
- To compare patient preferences for receiving screening mammogram results via video message versus traditional methods.
- To assess the potential of video messages for improving patient communication in radiology.
Main Methods:
- A prospective study enrolled women aged 40+ undergoing screening mammograms.
- Participants were randomized to receive results via video message or traditional methods.
- An online survey collected data on patient preferences and satisfaction.
Main Results:
- 73% of participants preferred video messages for mammogram results (p=0.029).
- Preference for video results was highest among patients aged 40-60 and those with higher education levels.
- Video results were favored over mailed letters and primary care provider communication.
Conclusions:
- Patients in screening mammography settings show a preference for video messages from radiologists.
- Video delivery of medical test results can enhance timeliness and personal connection.
- This method holds potential for communicating results of other standardized medical tests.
