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An Eye-Tracking Study of Sketch Processing: Evidence From Russian.
Tatiana E Petrova1, Elena I Riekhakaynen2, Valentina S Bratash3
1Laboratory for Cognitive Studies, Saint-Petersburg State University, Saint Petersburg, Russia.
Frontiers in Psychology
|March 21, 2020
Summary
Sketchnotes, visual notes with text and drawings, enhance information processing compared to traditional text. Trajectory sketchnotes are particularly effective for guiding readers through content.
Area of Science:
- Cognitive Psychology
- Human-Computer Interaction
- Educational Technology
Background:
- Sketchnotes combine handwritten text and drawings, offering a unique visual note-taking format.
- Understanding the cognitive processes involved in reading sketchnotes is crucial for optimizing learning and information retention.
- Previous research has not extensively compared different sketchnote formats with traditional text using objective measures.
Purpose of the Study:
- To investigate the online reading and analysis process of various sketchnote formats versus verbal text.
- To compare the effectiveness of 'path' (trajectory), linear, and radial sketchnotes in information processing.
- To provide recommendations for creating more effective sketchnotes based on eye-tracking data.
Main Methods:
- Eye-tracking methodology employed to analyze visual attention and processing patterns.
- Comparison of reading performance between three sketchnote formats and a verbal text using Russian writer biographies.
- Data collection included total dwell time, fixation counts, average fixation duration, and participant-reported text difficulty.
Main Results:
- Readers processed information more efficiently and rapidly when engaging with sketchnotes compared to verbal text.
- Trajectory-based sketchnotes demonstrated superior reader adherence to the intended element sequence over radial and linear formats.
- Eye movement analysis revealed distinct processing patterns for verbal and non-verbal elements within sketchnotes.
Conclusions:
- Sketchnotes offer a more effective medium for information processing than traditional text, particularly for Russian language materials.
- The 'path' or trajectory format in sketchnotes aids in guiding reader attention and maintaining sequential understanding.
- Findings provide empirical evidence and practical guidelines for designing and utilizing effective visual note-taking strategies.

