The temporal course of vicarious embarrassment: An electrophysiological study

Vicarious embarrassment as a social pain emotion has been studied from cognitive and neuroimaging perspectives. However, the dynamic time course of vicarious embarrassment remains unclear. We conducted an event-related potential (ERP) study to investigate the temporal dynamics of vicarious embarrassment and examine the role of perspective-taking in an emotional judgment task. The ERP results showed that vicarious embarrassment evoked more negative MFN (250-310 ms) and N400 (400-520 ms) components than the neutral condition over the frontal region. The time-frequency analysis results showed that, in the 200-1,600 ms time window, greater alpha power was elicited when participants imagined themselves rather than others in an awkward situation; in the 500-1,900 ms time window, for both groups, vicarious embarrassment involved greater theta oscillations than the neutral condition over the frontal region. These results extend previous findings that vicarious emotion involves mentalizing processes, and demonstrate that people first detect and evaluate the target's misconduct and negative outcomes and then experience the vicarious embarrassment.