Rural Community Perceptions and Interests in Pharmacogenomics.

Area of Science:

• Pharmacogenomics
• Personalized Medicine
• Rural Health

Background:

• Pharmacogenomics testing is crucial for tailoring patient care.
• Understanding rural populations' willingness to adopt pharmacogenomics is limited.
• This study addresses the gap in knowledge regarding rural engagement with pharmacogenomics.

Purpose of the Study:

• To assess the perceptions of pharmacogenomics among rural community-dwelling individuals.
• To determine the potential for pharmacogenomics testing adoption in rural settings.
• To identify factors influencing rural acceptance of personalized medicine approaches.

Main Methods:

• A survey questionnaire was administered to two distinct rural cohorts: health fair attendees and community pharmacy patients in southeastern Idaho.
• The questionnaire included Likert-scale questions on knowledge and perceptions, a multiple-choice question on cost, and a free-response section.
• Data were collected and analyzed to compare perceptions between the two groups.

Main Results:

• Both surveyed groups demonstrated a positive reception to the concept and value of pharmacogenomics.
• Health fair attendees expressed a more favorable view towards pharmacogenomics compared to pharmacy patients.
• Findings indicate a potential openness among rural individuals to pharmacogenomics services.

Conclusions:

• Rural community members show a promising receptiveness to pharmacogenomics.
• Targeted outreach and educational initiatives are recommended to enhance public understanding and acceptance.
• The study supports the feasibility of expanding pharmacogenomics testing services to rural populations.