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Global Access to OpenWHO's Online Learning Resources for COVID-19
Heini Utunen1, Melissa Attias1, Richelle George1
1World Health Organization, Geneva, Switzerland.
The World Health Organization's OpenWHO platform saw a shift in online learning engagement during the COVID-19 pandemic, moving from African and Eastern Mediterranean regions to Europe and the Americas. Search engines, social media, and WHO websites were primary access points.
Area of Science:
- Public Health
- Online Learning
- Health Emergency Preparedness
Background:
- The COVID-19 pandemic necessitated rapid adaptation of health emergency training.
- Online learning platforms became crucial for disseminating critical health information globally.
- The World Health Organization (WHO) OpenWHO platform is a key resource for health emergency education.
Purpose of the Study:
- To analyze the usage patterns and traffic sources of the WHO OpenWHO online learning platform during the COVID-19 pandemic.
- To understand the geographical shifts in user engagement with health emergency online learning resources.
- To identify the primary channels driving traffic to the OpenWHO platform.
Main Methods:
- Analysis of platform usage data from the COVID-19 pandemic period.
- Tracking of geographical user distribution and shifts in engagement.
- Identification and categorization of traffic sources, including search engines, social media, and institutional websites.
Main Results:
- A significant geographical shift in OpenWHO platform usage was observed during the pandemic.
- User engagement increased in the American and European regions, surpassing previous high engagement in the African and Eastern Mediterranean regions.
- Search engines, social media platforms, and WHO's own websites were identified as the leading channels for accessing the platform.
Conclusions:
- The COVID-19 pandemic altered global engagement with online health emergency learning resources.
- The OpenWHO platform demonstrated adaptability in reaching diverse geographical audiences.
- Understanding traffic dynamics is essential for optimizing the reach and impact of online health education initiatives.
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