Consumer Food Waste Behavior among Emerging Adults: Evidence from China.

Area of Science:

• Environmental Science
• Consumer Behavior Studies
• Sociology

Background:

• Global climate change necessitates sustainable development and resource management.
• Food waste is a critical component of resource waste, with significant consumption-stage losses.
• University canteens represent a key area for intervention due to their social influence and role in shaping future consumer habits.

Purpose of the Study:

• To investigate the factors influencing food waste behavior among emerging adulthood consumers.
• To provide a reference for improving food waste reduction strategies in educational institutions and society.
• To understand the psychological and social drivers of food waste in young adults.

Main Methods:

• Utilized structural equation modeling (SEM) to analyze factors influencing consumer food waste behavior.
• Developed and validated a model for understanding food waste behavior in emerging adults.
• Collected and analyzed data on environmental concerns, attitudes, subjective norms, and perceived behavioral control.

Main Results:

• The established model for factors influencing food waste behavior among emerging adults is deemed acceptable.
• Environmental concerns were identified as the most significant factor influencing attitude toward behavior.
• Subjective norms and perceived behavioral control were the second and third most influential factors, respectively.

Conclusions:

• Environmental concerns play a pivotal role in shaping young adults' food waste attitudes and behaviors.
• A comprehensive system promoting food conservation is needed, involving schools, governments, and media.
• Encouraging spontaneous behavioral and attitudinal changes in emerging adult consumers is crucial for long-term impact.