The Gilding-the-Lily Effect: Exploratory Behavior Energized by Curiosity.

Mowei Shen1, Pengpeng Liu1, Xinyu Li2

  • 1Department of Psychology and Behavioral Sciences, Zhejiang University, Hangzhou, China.

Summary

Curiosity can drive people to exert needless efforts, even when they know it won't improve results. Understanding this cognitive mechanism helps reduce waste from superfluous behaviors.

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