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Updated: Dec 13, 2025

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Neural Mechanisms of Food Decision-Making in Children
Oh-Ryeong Ha1, Seung-Lark Lim1, Amanda S Bruce2,3
1Department of Psychology, University of Missouri-Kansas City, 5030 Cherry St, Kansas City, MO, 64110, USA.
Purpose Of Review:
The goal of the current paper is to review the literature on the neural and behavioral factors involved in food decision-making in youth.
Recent Findings:
Recent neuroimaging studies that employ passive viewing paradigms have found that exposure to food-related cues activate reward, motor planning, and attentional salience signals in children. Greater activations of reward signals and/or lower activations of control signals are associated with overeating and weight gain. Neuroimaging studies with decision-making paradigms have found the reward network in the brain activates during food choices, while control network activates less strongly. Findings suggest that exposure to food cues activates reward/valuation network, but activation of control network tends to be relatively weaker in children. Hedonic aspects of foods are predominantly considered in children's food choices, and their dietary self-control is not matured yet. The increased activation in reward network and the decreased activation in control network are associated with risk of developing obesity.
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