Sticking together? Re-binding previous other-associated stimuli interferes with self-verification but not...

The self-prioritisation and we-prioritisation effects can be observed through faster responses to self-stimuli (self and group) than non-self-stimuli. It remains uncertain if we-prioritisation extends to individual members of one's own group. In light of recent work that implicates memory-based processes in identity-prioritisation effects, the present experiment was developed to determine whether a task-partner's identity relevant information also benefits from an enhanced representation, despite conflicting evidence of partner-prioritisation. To this end, pairs of participants were recruited to perform a joint task. Each partner was assigned a shape and a stranger was also assigned a shape. Participants then completed a shape-to-label matching task where one participant responded if a shape and a label pair matched and the other responded if the shape and a label pair did not match. Halfway through the task the associated identities were switched such that the same shapes and labels were reassigned. Overall, a standard self-prioritisation effect was observed with match-responders making faster responses to self- over partner- and stranger-stimuli. After identities were remapped a decrement in performance was observed for self-trials relative to baseline self-responses. Conversely, responses were faster to partner- and stranger-stimuli relative to baseline performance for each stimulus type. Thus, no evidence was observed for an enhanced representation for task-partner-associated identities. However, an interaction between old and new memory traces for self- and other-associated identities does seem to interfere with self-retrieval and self-verification processes.