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Using a Social Capital Framework to Explore a Broker's Role in Small Employer Wellness Program Uptake and

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Insurance brokers are key allies for small employers seeking to implement wellness programs. Empowering brokers with resources can enhance their effectiveness in promoting employee wellness initiatives.

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Area of Science:

  • Occupational health
  • Health services research
  • Business administration

Background:

  • Small employers face challenges in implementing employee wellness programs due to limited knowledge and resources.
  • These businesses often depend on external support, particularly from insurance brokers, for decision-making regarding wellness initiatives.

Purpose of the Study:

  • To assess insurance brokers' understanding of wellness programs.
  • To define the role and interaction patterns of brokers with small employers concerning wellness programs.

Main Methods:

  • Conducted 20 interviews with health insurance brokers across four US states.
  • Utilized a 20-question interview guide and analyzed data using thematic analysis with a common codebook.
  • Proposed a conceptual framework integrating social capital theory and the RE-AIM model.

Main Results:

  • 65% of brokers reported moderate to high familiarity with wellness programs.
  • 80% of brokers have advised small business clients on wellness program availability and features.
  • Brokers can reduce resource barriers and connect employers to wellness opportunities.

Conclusions:

  • Brokers can be influential in promoting small employer wellness programs.
  • Supporting brokers with resources can enhance their role as champions for employee wellness initiatives.