Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Causes of Similarity-Dissimilarity Effect01:26

Causes of Similarity-Dissimilarity Effect

151
The similarity-dissimilarity effect, a fundamental concept in social psychology, explains how interpersonal similarities and differences influence attraction and social interactions. This effect is supported by three key psychological perspectives: balance theory, social comparison theory, and consensual validation.Balance Theory and Cognitive ConsistencyBalance theory, developed by Fritz Heider, posits that individuals seek cognitive consistency in their relationships. When two people share...
151
Feedback Inhibition00:46

Feedback Inhibition

56.5K
Biochemical reactions are occurring constantly in cells, converting starting substances to different products, usually with the help of enzymes that speed the reactions. Without enzymes, it would take far too long for most reactions to occur to be useful to the cell!
56.5K
Factors Influencing Attraction III: Similarity01:23

Factors Influencing Attraction III: Similarity

185
The similarity hypothesis suggests that individuals are more likely to form relationships with others who share similar attitudes, beliefs, values, and interests. This concept has been widely studied in social psychology, demonstrating that perceived similarity fosters interpersonal attraction. In an experiment supporting this hypothesis, participants were presented with fabricated information indicating that strangers held attitudes similar to their own. The results showed that participants...
185

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Phase-Specific Alterations in Gut Microbiota and Their Associations with Energy Intake and Nutritional Clustering in Competitive Weightlifters.

Nutrients·2025
Same author

Modification effects of socioeconomic, demographic, and geographic factors on the association between temperature and cause-specific mental disorders among Taiwanese population.

International journal of biometeorology·2025
Same author

Top-down inhibitory control of singleton distractors: Distractor type and time course.

Journal of experimental psychology. Human perception and performance·2025
Same author

Correction to: The rise and fall of durable color-induced attentional bias.

Attention, perception & psychophysics·2025
Same author

Development of a Dementia Case Management Information System App: Mixed Methods Study.

JMIR aging·2024
Same author

The rise and fall of durable color-induced attentional bias.

Attention, perception & psychophysics·2024

Related Experiment Video

Updated: Dec 6, 2025

An Emerging Target Paradigm to Evoke Fast Visuomotor Responses on Human Upper Limb Muscles
09:27

An Emerging Target Paradigm to Evoke Fast Visuomotor Responses on Human Upper Limb Muscles

Published on: August 25, 2020

4.6K

Contextual Similarity Between Successive Targets Modulates Inhibition of Return in the Target-Target Paradigm.

Hsuan-Fu Chao1, Chun-Yu Kuo2, Makayla S Chen3

  • 1Department of Psychology, Chung Yuan Christian University, Taoyuan City, Taiwan.

Frontiers in Psychology
|October 5, 2020
PubMed
Summary

Inhibition of return (IOR) is slower responses to previously cued locations. Memory retrieval, influenced by contextual similarity between targets, significantly impacts IOR, with greater effects observed in same-context conditions.

Keywords:
contextual similaritycuinginhibition of returnmemory retrievalresponse time distribution

More Related Videos

A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets
08:45

A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets

Published on: December 5, 2014

9.5K
Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking
05:58

Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking

Published on: August 29, 2018

9.2K

Related Experiment Videos

Last Updated: Dec 6, 2025

An Emerging Target Paradigm to Evoke Fast Visuomotor Responses on Human Upper Limb Muscles
09:27

An Emerging Target Paradigm to Evoke Fast Visuomotor Responses on Human Upper Limb Muscles

Published on: August 25, 2020

4.6K
A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets
08:45

A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets

Published on: December 5, 2014

9.5K
Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking
05:58

Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking

Published on: August 29, 2018

9.2K

Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Visual Attention

Background:

  • Inhibition of return (IOR) describes delayed responses to stimuli at previously attended locations.
  • IOR is a fundamental mechanism in visual attention and spatial cognition.
  • The precise role of memory retrieval in modulating IOR remains an active area of research.

Purpose of the Study:

  • To investigate the influence of memory retrieval on inhibition of return (IOR).
  • To examine how contextual similarity between successive targets affects IOR.
  • To determine if memory retrieval processes contribute to the observed IOR effects.

Main Methods:

  • Utilized the target-target IOR paradigm with two successive visual targets.
  • Manipulated contextual similarity by presenting targets in the same or different colors.
  • Measured response times (RTs) to assess IOR magnitude across conditions.

Main Results:

  • Inhibition of return (IOR) was significantly greater when successive targets shared the same context (color) compared to different contexts.
  • Experiment 2 demonstrated that this contextual effect on IOR persists even with extended response times.
  • Longer response times suggest the involvement of time-dependent memory retrieval processes.

Conclusions:

  • Contextual similarity between successive targets plays a crucial role in modulating inhibition of return (IOR).
  • Findings support the hypothesis that memory retrieval processes contribute significantly to IOR.
  • The results highlight the dynamic interplay between attention, memory, and spatial processing in guiding visual search behavior.