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Online sales compliance with the electronic cigarettes ban in India: a content analysis
Beladenta Amalia1,2,3,4, Shivam Kapoor5, Renu Sharma5
1Tobacco Control Unit, WHO Collaborating Centre for Tobacco Control, Catalan Institute of Oncology-ICO, Av. Granvia de l'Hospitalet, 199-203, 08908, L'Hospitalet de Llobregat, Barcelona, Spain. bamalia@idibell.cat.
Objectives:
To investigate the availability of and to characterise the internet electronic cigarette (e-cigarette) vendors (IEVs) that continued to sell vaping devices in an Indian city despite the promulgation of an Indian Ordinance on 18th September 2019 that prohibits e-cigarettes nation-wide.
Methods:
A structured internet search engine queries to identify IEVs. Subsequently, a content analysis to all identified IEVs was performed to check if they delivered vaping products to a New Delhi address (non-compliant with Indian Ordinance). Those non-compliant IEVs were then described according to some characteristics of interest.
Results:
Sixteen out of 45 identified IEVs (35.6%) were not compliant with the Indian Ordinance. Amongst them, half were general e-commerce, 75.0% did not apply any age verification methods, and 56.3% did not feature health or safety warnings on their websites. Many of these IEVs employed a wide range of promotional strategies, such as price discounts, health benefits claims, and social networks utilisation.
Conclusions:
E-cigarettes were still highly available and accessible in an Indian capital city through online sales following a bold step taken by the country to totally ban vaping products.
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