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WIC Participants' Perspectives About Online Ordering and Technology in the WIC Program
Meghan C Zimmer1, Jacob Beaird2, Elizabeth T Anderson Steeves2
1Department of Nutrition, The University of Tennessee, Knoxville, TN; Department of Public Health, The University of Tennessee, Knoxville, TN.
Objective:
The objective of this study was to assess the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) participants' perceptions about ordering WIC groceries online.
Methods:
Qualitative semistructured interviews were conducted with 24 WIC participants in East Tennessee from May to October 2019. Interviews were transcribed verbatim and analyzed using a grounded theory approach.
Results:
Participants were interested in online ordering and spoke favorably about delivery and pickup options. Participants were willing to pay $2-5 to order online, though they were more willing to pay for a home or curbside delivery than an in-store pickup. Participants suggested additional ways to integrate technology into WIC food retail operations, such as providing benefit balances via text message and developing a mobile phone application for Tennessee WIC.
Conclusions And Implications:
Findings can inform pilot tests for WIC online ordering.
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