Vaccination Attitude and Communication in Early Settings: An Exploratory Study
Noemi Mereu1, Alessandra Mereu1, Alessandra Murgia1
1Department of Medical Science and Public Health, University of Cagliari, University Campus of Monserrato, 09125 Cagliari, Italy.
Vaccines
|November 25, 2020
Summary
Mothers
Area of Science:
- Maternal and Child Health
- Public Health Communication
- Vaccinology
Background:
- Assessing maternal attitudes toward vaccination is crucial for public health.
- Understanding vaccine hesitancy drivers in new mothers is essential.
- Communication exposure significantly impacts vaccination perceptions.
Purpose of the Study:
- To evaluate vaccination attitudes among mothers of newborns.
- To explore the link between communication exposure and vaccine hesitancy.
- To identify effective communication strategies for promoting vaccine confidence.
Main Methods:
- Questionnaires administered via interviews with mothers of newborns.
- Data collection focused on vaccination attitudes and communication exposure.
- Analysis of maternal recall of information sources and participation in educational sessions.
Main Results:
- 20% of mothers exhibited vaccine hesitancy, often driven by concerns.
- Nearly half of mothers recalled no vaccination information during pregnancy/postpartum.
- Increased communication exposure correlated with reduced vaccine hesitancy.
Conclusions:
- Interactive, small-group vaccination meetings during prenatal care can decrease hesitancy.
- Targeted communication strategies are vital for improving vaccine acceptance.
- Addressing maternal concerns through accessible information is key to boosting vaccination rates.
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