JUUL E-Cigarette Quit Attempts and Cessation Perceptions in College Student JUUL E-Cigarette Users

Area of Science:

• Public Health
• Tobacco Control
• Adolescent Health

Background:

• JUUL e-cigarette use is prevalent among college students.
• Understanding factors influencing cessation is crucial for developing effective interventions.

Purpose of the Study:

• To determine the frequency of JUUL quit attempts among college students.
• To identify characteristics associated with confidence in quitting and perceived difficulty quitting JUUL.

Main Methods:

• A cross-sectional online survey was administered to 1,001 undergraduate students at two southern California universities.
• Data were collected on JUUL use, quit attempt history, time to first use, perceived difficulty quitting, and confidence in quitting.
• Binary logistic regression analyses were used to identify correlates of cessation perceptions and behaviors.

Main Results:

• 47.8% of ever-JUUL users reported a quit attempt.
• Shorter time to first JUUL use after waking was associated with lower confidence and greater perceived difficulty quitting JUUL.
• Previous JUUL quit attempt history was associated with greater perceived difficulty quitting JUUL.

Conclusions:

• JUUL quit attempts are common among college students.
• Dependence markers (e.g., time to first use) and prior quit attempts are linked to cessation challenges.
• There is a need for targeted cessation and relapse prevention support for college student JUUL users.