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Students' long-term orientation role in e-learning success: A Brazilian study.
Wilmar Cidral1,2,3, Manuela Aparicio2, Tiago Oliveira2
1ECA-USP - Escola de Comunicação e Artes, Universidade de São Paulo, Brazil.
This study identifies key drivers of e-learning success in Brazil, finding that information quality, collaboration, and student satisfaction are crucial. Long-term orientation moderates the relationship between e-learning use and perceived benefits.
Area of Science:
- Educational Technology
- Cross-Cultural Psychology
- Information Systems
Background:
- E-learning offers scalable education solutions globally.
- Cultural factors significantly impact e-learning effectiveness.
- Understanding specific cultural contexts, like Brazil, is vital for optimizing e-learning.
Purpose of the Study:
- To identify key drivers of e-learning success in Brazil.
- To propose and test a model incorporating students' long-term orientation.
- To analyze the influence of cultural characteristics on e-learning outcomes.
Main Methods:
- Quantitative analysis of survey data from 297 higher education students across nine Brazilian regions.
- Development and testing of a model to assess e-learning success factors.
- Statistical analysis to determine relationships between variables.
Main Results:
- Information and collaboration quality, and e-learner satisfaction significantly predict e-learning system usage.
- System and information quality, along with usage, determine user satisfaction.
- Long-term orientation positively moderates the link between e-learning use and perceived net benefits.
Conclusions:
- E-learning success in Brazil depends on quality of information, collaboration, and user satisfaction.
- Students' long-term orientation plays a key role in realizing the full benefits of e-learning.
- The findings offer insights for enhancing e-learning strategies in culturally diverse settings.
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