Related Experiment Video
Updated: Nov 20, 2025

Using Generative Art to Convey Past and Future Climate Transitions
Published on: March 31, 2023
Effectively Communicating Climate Science beyond Academia: Harnessing the Heterogeneity of Climate Knowledge
Candice Howarth1, Laurie Parsons2, Harriet Thew3
1Grantham Research Institute on Climate Change and the Environment, London School of Economics and Political Science, London, UK.
Abstract:
Approaches to communicating climate science beyond academia are necessary for enhancing salience, understanding, and engagement and accelerating action. This Primer discusses the heterogeneous manner in which climate change messaging is received by different audiences, how social scientific approaches could help to better tailor climate change messaging to this varied landscape, and how attempts to close this gap must consider the emotional and affective dimensions of climate messaging. We explore how the use of narratives can enhance effective climate science communication and emphasize the importance of evidence-based advocacy in the current era of global challenges, uncertainty, and post-truth.
More Related Videos
Related Concept Videos
What is Climate?
Global Climate Change
What is Weather?
Environmental Applications of Microorganisms
Barriers to Effective Communication II
Cultural barriers:
Differences in values, beliefs, religion, knowledge, and tradition can significantly impact communication. Awareness of nonverbal cues is critical, especially when conversing with a patient from a different culture. What appears appropriate in one culture may be inappropriate in another.
Semantic barriers:
As a result of their tendency to use...
The Carbon Cycle

