Application of the theory of planned behavior with agent-based modeling for sustainable management of vegetative...

This study proposes an innovative socio-hydrological modeling framework for the development of environmental policies that are tailored to farmers' attitudes and economic interests but also optimize environmental criteria. From a farmers' on-site survey, a behavior model is developed based on a modified Theory of Planned Behavior (TPB). The dynamics of the social and environmental system is implemented by coupling an agent-based model (ABM) with an agro-hydrological model for vegetative filter strips (VFS). A case study is conducted with farmers from the Larqui river basin, Chile to understand their standpoint on VFS to reduce soil loss in their agricultural fields and protect water bodies. Partial least square structural equation modeling is used to analyze the survey on farmers' aspiration and attitudes. It showed that the constructs added to TPB (behavioral morality, behavioral willingness, knowledge) had a significant effect on modeling the intention and behavior of farmers to have VFS. Based on the survey, the farmers were categorized into perceptive, proactive, bounded rational and interactive agents. An ABM was developed using the behavioral categorization, related decision rules, and utility functions of agricultural activities including the VFS implementation and management. The results of the ABM corroborate with the survey of the farmers. The survey supports the view that the decision on the width of VFS is not solely dependent on the utility generated and the reduction in soil losses but also on the behavior of farmers. This behavioral sociohydrological modeling framework is capable of supporting policy-makers in developing tailored environmental policies that might improve the acceptance of sustainable agricultural practices by farmers.