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Updated: Nov 17, 2025

Author Spotlight: A Novel Setup to Conduct Naturalistic Laboratory Experiments with Real Human Actors in Scenarios
Published on: August 4, 2023
John Duffy1, Ted Loch-Temzelides2
1Department of Economics, University of California, Irvine, Irvine, California, United States of America.
Repeated attribute measurements in decision theory experiments show significant variance. Initial measurements influence subsequent responses, altering frequency distributions and challenging established decision models.
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