Matching Behaviours and Rewards

Alasdair I Houston1, Pete C Trimmer2, John M McNamara3

  • 1School of Biological Sciences, University of Bristol, Life Sciences Building, 24 Tyndall Avenue, Bristol, BS8 1TQ, UK.

Summary

The matching law explains how behavior and rewards are linked, observed across species and in real-world decisions. This review explores its logic, neuroscience links, and future research directions.

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