Challenges of Spa Tourism in Andalusia: Experts' Proposed Solutions
Rosa Anaya-Aguilar1, German Gemar1, Carmen Anaya-Aguilar1
1Department of Economics and Business Administration, University of Malaga, Campus El Ejido, s/n, 29071 Malaga, Spain.
Summary
Spa tourism is booming, driven by wellness trends and nature appreciation. Experts find Andalusian spas vital for regional tourism but note a lack of supportive policies and laws for spa development.
Area of Science:
- Tourism Studies
- Health and Wellness Services
- Regional Development
Background:
- Water is central to spa facilities, which are part of the health and beauty service sector.
- Spa tourism is experiencing significant growth, linked to increased economic prosperity and a desire for nature connection.
Purpose of the Study:
- To investigate the structural and operational aspects of spa tourism.
- To evaluate the current state of the spa tourism sector in Andalusia.
Main Methods:
- The Delphi method was employed.
- A panel of 22 experts participated in the study.
Main Results:
- Experts believe spas enhance Andalusia as a tourism destination.
- Spas leverage natural resources and conservation efforts to energize the region.
- A significant lack of specific spa development policies and autonomous community laws was identified.
Conclusions:
- Andalusian spas are crucial for regional tourism vitality.
- There is a critical need for policy development and legal frameworks to support spa sector growth.
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