Challenges of Spa Tourism in Andalusia: Experts' Proposed Solutions
Rosa Anaya-Aguilar1, German Gemar1, Carmen Anaya-Aguilar1
1Department of Economics and Business Administration, University of Malaga, Campus El Ejido, s/n, 29071 Malaga, Spain.
Abstract:
Water is the common thread and attraction factor of the tourism facilities called "spas", which are part of health and beauty services. Spa use is currently experiencing a boom that reflects changes in populations, such as an increase in economic wellbeing and a desire to reunite with nature. This research's objectives were to understand spa tourism's structural and operational dimensions and to assess this sector's current situation by using the Delphi method with a panel of 22 experts. The results show that these experts believe that, in Andalusia, spas energize the area as a tourism destination through their natural resources and conservation of key elements. However, spa development policies are scarce, including a lack of autonomous community laws regarding these facilities.
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