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Racialized Discourse in Seattle Rental Ad Texts
Ian Kennedy1, Chris Hess2, Amandalynne Paullada3
1University of Washington, Department of Sociology.
Social Forces; a Scientific Medium of Social Study and Interpretation
|April 19, 2021
Summary
Contemporary rental listings in Seattle-Tacoma Craigslist reveal subtle racialized neighborhood discourse. Descriptions in White neighborhoods highlight community, while non-White neighborhoods focus on development, perpetuating housing segregation.
Area of Science:
- Sociology
- Urban Studies
- Data Science
Background:
- Racial discrimination historically drove residential segregation in the US, including Seattle.
- Overt racial language in housing ads ceased in 1968, yet housing patterns remain racialized.
Purpose of the Study:
- To investigate how contemporary rental listings differ based on neighborhood racial composition.
- To analyze racialized neighborhood discourse in Seattle-Tacoma Craigslist rental ads.
Main Methods:
- Utilized Structural Topic Models (STM) for quantitative analysis.
- Conducted qualitative analysis of rental listing descriptions.
Main Results:
- Listings in White neighborhoods emphasize trust, history, and culture.
- Listings in non-White neighborhoods focus on incentives, transportation, and development.
- Discourse in listings differs significantly based on neighborhood racial composition, without explicit racial mentions.
Conclusions:
- Contemporary rental listings exhibit racialized neighborhood discourse.
- This subtle discourse may contribute to the perpetuation of housing segregation.
- Understanding these linguistic patterns is crucial for addressing persistent segregation.
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