Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Flashbulb Memory01:16

Flashbulb Memory

201
A flashbulb memory is a highly vivid and detailed memory, often linked to events of significant emotional impact. These memories stand out in contrast to everyday memories due to their clarity and the precision with which they are recalled. The strong emotions associated with the event act as a catalyst, ensuring that specific details, such as one's location, actions, and even peripheral elements, are etched into memory with remarkable accuracy. For example, many people can vividly recall...
201
Sensory Memory01:14

Sensory Memory

399
Sensory memory captures information from the environment in its original form for a very brief duration, just long enough to be exposed to visual, auditory, and other senses. This type of memory is detailed and rich but quickly lost unless certain strategies are employed to transfer it into short-term or long-term memory. Sensory information is continuously bombarding the human brain, yet only a small fraction is absorbed, as most of it does not significantly impact daily life. For instance,...
399
Traumatic Memory01:20

Traumatic Memory

340
Emotionally traumatic events often lead to memories that are exceptionally vivid and enduring, sometimes persisting with remarkable clarity throughout an individual's life. A classic example of this phenomenon is a person who survives a car accident. Even years later, they may recall every detail of the event with startling accuracy — the screeching of the tires, the jarring impact, and the acrid smell of burning rubber. Such vividness contrasts sharply with how an individual...
340
Framing Effects03:26

Framing Effects

7.6K
Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...
7.6K
Passionate Love01:26

Passionate Love

97
Passionate love is a powerful emotional and physiological state that plays a significant role in human relationships. It is characterized by an intense longing for connection with another person and is often considered the foundation of romantic attraction. Psychological research identifies three fundamental components of passionate love: cognition, emotion, and behavior.Cognitive AspectsCognition in passionate love involves idealization and persistent thoughts about the loved one. Individuals...
97
Long-term Potentiation01:25

Long-term Potentiation

3.0K
Long-term potentiation, or LTP, is one of the ways by which synaptic plasticity—changes in the strength of chemical synapses—can occur in the brain. LTP is the process of synaptic strengthening that occurs over time between pre and postsynaptic neuronal connections. The synaptic strengthening of LTP works in opposition to the synaptic weakening of long-term depression (LTD) and together are the main mechanisms that underlie learning and memory.
Hebbian LTP
LTP can occur when...
3.0K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

The interpersonal consequences of community gatekeeping.

Journal of personality and social psychology·2025
Same author

The relationship between political ideology and judgements of bias in distributional outcomes.

Nature human behaviour·2024
Same author

Nostalgia and consumer behavior.

Current opinion in psychology·2023
Same author

A neural signature of the vividness of prospective thought is modulated by temporal proximity during intertemporal decision making.

Proceedings of the National Academy of Sciences of the United States of America·2022
Same author

Capturing life or missing it: How mindful photo-taking can affect experiences.

Current opinion in psychology·2022
Same author

Inconsistent allocations of harms versus benefits may exacerbate environmental inequality.

Proceedings of the National Academy of Sciences of the United States of America·2020

Related Experiment Video

Updated: Nov 6, 2025

Author Spotlight: Exploring the Link Between Time Perception of Visual Stimuli and Reading Skills
09:27

Author Spotlight: Exploring the Link Between Time Perception of Visual Stimuli and Reading Skills

Published on: January 19, 2024

1.5K

Duration sensitivity of key moments.

Evan Weingarten1, Gal Zauberman2, Kristin Diehl3

  • 1Arizona State University, Tempe, AZ, United States of America.

Cognition
|May 9, 2021
PubMed
Summary

The duration of an experience has an indirect effect on overall evaluations, influencing key moments rather than directly impacting judgments. This research challenges duration neglect by showing temporal location

Keywords:
Duration-neglectEvaluationsExperiencesPeak-end ruleTime

More Related Videos

A System for Tracking the Dynamics of Social Preference Behavior in Small Rodents
08:38

A System for Tracking the Dynamics of Social Preference Behavior in Small Rodents

Published on: November 21, 2019

7.9K
A Method for Tracking the Time Evolution of Steady-State Evoked Potentials
12:03

A Method for Tracking the Time Evolution of Steady-State Evoked Potentials

Published on: May 25, 2019

8.7K

Related Experiment Videos

Last Updated: Nov 6, 2025

Author Spotlight: Exploring the Link Between Time Perception of Visual Stimuli and Reading Skills
09:27

Author Spotlight: Exploring the Link Between Time Perception of Visual Stimuli and Reading Skills

Published on: January 19, 2024

1.5K
A System for Tracking the Dynamics of Social Preference Behavior in Small Rodents
08:38

A System for Tracking the Dynamics of Social Preference Behavior in Small Rodents

Published on: November 21, 2019

7.9K
A Method for Tracking the Time Evolution of Steady-State Evoked Potentials
12:03

A Method for Tracking the Time Evolution of Steady-State Evoked Potentials

Published on: May 25, 2019

8.7K

Area of Science:

  • Cognitive Psychology
  • Behavioral Economics
  • Decision Science

Background:

  • The evaluation of experiences is often influenced by 'duration neglect,' where the length of an experience has minimal direct impact on overall judgment.
  • Existing research primarily focuses on the impact of peak and end moments, overlooking the role of temporal positioning within an experience.

Purpose of the Study:

  • To investigate the indirect role of duration in experience evaluation through the temporal location of key moments.
  • To challenge the prevailing notion of duration neglect by proposing a model where temporal location modulates the impact of key moments.

Main Methods:

  • Seven primary studies and three supplementary studies were conducted using diverse designs and analytical approaches.
  • Participants evaluated experiences where the temporal location of peak and end moments was systematically varied.

Main Results:

  • The temporal location of key moments significantly affected the evaluation of those moments (peak and end).
  • Duration was found to have a significant indirect effect on overall evaluations, mediated by the perceived quality of key moments.
  • Duration neglect was replicated, but the findings highlight an indirect pathway for duration's influence.

Conclusions:

  • The temporal location of key moments is a critical factor in how experiences are evaluated.
  • Duration influences overall evaluations indirectly by affecting the experience of temporally positioned key moments.
  • This research establishes duration-dependent key moments and offers a nuanced understanding of how duration impacts subjective experience evaluation.