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Proscriptive Injunctions Can Elicit Greater Reactance and Lower Legitimacy Perceptions Than Prescriptive Injunctions.

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  • 1Kingston University London, Kingston upon Thames, UK.

Personality & Social Psychology Bulletin
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Summary
This summary is machine-generated.

Prohibitions, or telling people what not to do, cause more psychological reactance than telling them what to do. This effect is linked to lower perceived legitimacy of the prohibition.

Keywords:
autonomycommunicationmessage framingpersuasion/social influencereactance

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Area of Science:

  • Social Psychology
  • Behavioral Science

Background:

  • Previous research distinguishes between proscriptive (do not) and prescriptive (do) injunctions.
  • Understanding differential psychological responses to these injunction types is crucial.

Purpose of the Study:

  • To investigate whether proscriptions elicit greater psychological reactance than prescriptions.
  • To explore the mediating role of perceived legitimacy and moderating factors.

Main Methods:

  • Five experimental studies were conducted with student and general population samples.
  • Participants received either proscriptions or prescriptions and reported their levels of reactance.
  • Interventions included authoritative sources and self-affirmation.

Main Results:

  • Proscriptions consistently led to significantly greater reactance than prescriptions across all studies.
  • The effect of proscriptions was amplified by authoritative sources.
  • Perceived legitimacy mediated the proscription-reactance relationship.
  • Self-affirmation interventions attenuated the effect.

Conclusions:

  • Proscriptions are perceived as more obligatory and restrictive of autonomy, thus eliciting greater reactance.
  • Findings have implications for designing more effective persuasive communications and understanding compliance behaviors.