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    This study introduces a new sequential recommendation model, the multivariate Hawkes process embedding with attention (MHPE-a), to improve user experience. MHPE-a effectively models user behavior over time, leading to more accurate item predictions.

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    Area of Science:

    • Computer Science
    • Artificial Intelligence
    • Data Science

    Background:

    • Recommender systems are crucial for managing information overload in big data.
    • Temporal and sequential information can enhance recommendation performance but are challenging to fully exploit.
    • Existing methods struggle to accurately model complex user sequential patterns and preferences.

    Purpose of the Study:

    • To propose a novel sequential recommendation model, multivariate Hawkes process embedding with attention (MHPE-a).
    • To accurately model users' temporal interaction sequences and preferences.
    • To improve the quality of recommendations and user experience by leveraging both long-term and short-term user preferences.

    Main Methods:

    • Developed MHPE-a, combining a multivariate Hawkes process with an attention mechanism.
    • Utilized the multivariate Hawkes process to model users' sequential patterns in temporal interaction data.
    • Employed an attention mechanism to adaptively leverage users' long-term and short-term preferences for accurate predictions.

    Main Results:

    • MHPE-a accurately models users' sequential patterns.
    • The model effectively captures both long-term and short-term user preferences.
    • Experiments on lastfm and gowalla datasets demonstrate superior performance compared to state-of-the-art baselines.

    Conclusions:

    • MHPE-a offers a powerful approach for sequential recommendation by integrating temporal dynamics and attention.
    • The model enhances recommendation accuracy and user satisfaction.
    • This work advances the field of sequential recommendation systems in the context of big data.