Polydimensional Structure and Psychosocial Functions of the Direct Address in TV Series

Area of Science:

• Communication Studies
• Social Psychology
• Media Analysis

Background:

• Direct address (aside) in media is traditionally analyzed for dramaturgical function.
• Existing research often overlooks the technique's broader communication and psychological implications.
• A gap exists in understanding the polydimensional structure and psychosocial functions of direct address.

Purpose of the Study:

• To examine the direct address as a research object within the social psychology of communication.
• To analyze the diegetic and extradiegetic dimensions and their interactions.
• To investigate the psychosocial functions of direct address in connecting characters and audience.

Main Methods:

• Integrated approach using argumentative and conversational analysis tools.
• Case study analysis of two distinct direct addresses from the TV series "House of Cards".
• Application of pragma-dialectical approach to argumentation and interlocutory logic theory.

Main Results:

• Direct address impacts both diegetic and extradiegetic levels, creating "strategic subjectivity" or "platforms of intersubjectivity".
• The technique bridges diegetic and extradiegetic levels synergistically.
• A new modality, the "intersubjective aside," was identified, expanding existing classifications.

Conclusions:

• An integrated analytical approach broadens traditional media studies perspectives on direct address.
• The study highlights the polydimensional structure and psychosocial functions, including diegetic and extradiegetic dimensions.
• The "intersubjective aside" offers a novel framework for understanding direct address in communication.