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Myopic loss aversion or equate-to-differentiate heuristic? A heuristic decision making model for both single and

Lei Zhao1, Junhui Ye2, Liuqing Yang1

  • 1Zhejiang University of Technology.

The Journal of General Psychology
|July 30, 2021
PubMed

Keywords:
Myopic loss aversiondecision makingequate-to-differentiateequity premium puzzleheuristic decision

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